How do you launch a breakthrough book and create a movement that inspires leaders across industries?
The Strategy:By collaborating with business leaders, we inspired them to leverage the content we’ve created to show the potential of Proximity for the future. Our social media campaign heavily utilized LinkedIn and Instagram, creating daily branded reviews, engaging video reels, and sharing breaking news and media coverage. Video content was pivotal in creating engagement, showcasing the book’s core concepts and their applications.
KEY HIGHLIGHTS
– Engagement with Leaders: By engaging business and thought leaders, we inspired them to leverage the content to show the potential of Proximity for the future.– Video Content: The use of video reels and author insights from previous keynotes and podcasts created substantial engagement. Highlighting key figures like Professor David Shrier and Keyun Ruan, and innovators like Sam Glassenberg, we showcased real-world applications and the potential to transform industries through Proximity.
– Movement Building: The campaign built a following that resonated with the Proximity vision, fostering a community around the idea of a people-friendly and environmentally friendly future. As Philip Kotler notes in the foreword to the book, “The implications of Proximity will be felt for years to come. Opportunity awaits.”
RESULTS
The campaign led to best-seller status, increased podcast bookings, keynote appearances, and media coverage, expanding the authors’ influence and reach. This project illustrates how strategic social media engagement can build a movement and inspire leaders to rethink their business models for a better future.
TO THE FUTURE
Leaders such as Harry Kraemer, Jr. have already recognized the impact of Proximity. In his insightful review, Kraemer highlights the immense opportunities that lie ahead for those who embrace these principles. He states, “Proximity isn’t just about understanding the future of production and distribution—it’s about reshaping your approach to leadership in a rapidly changing world.” This endorsement underscores the transformative potential of Proximity for business leaders.
Discover more about how such innovations are reshaping industries in “Proximity” by Rob Wolcott and Kaihan Krippendorff.