Have you checked Instagram lately? Wellness and beauty sponsored posts may be overflowing your screen. From soul-searching courses and yoga exercises for your face to spirulina supplements, influencers are creating content to promote wellness that once took months to produce. New tools and gadgets have enabled influencers to bring products to life in mere minutes, making the once impossible seem effortless.
Just as Edward Bernays, the founding father of PR, made smoking
desirable by featuring gorgeous women smoking a cigarette, today, many influencers are inspiring people to rethink how they approach their health. With an estimated 129 million people in the U.S. having chronic health issues, influencers are making wellness messages desirable in many shapes and forms, like broadcasting from doctors' offices in real time while getting procedures.