The Strategy:

By collaborating with business leaders, we inspired them to leverage the content we’ve created to show the potential of Proximity for the future. Our social media campaign heavily utilized LinkedIn and Instagram, creating daily branded reviews, engaging video reels, and sharing breaking news and media coverage. Video content was pivotal in creating engagement, showcasing the book’s core concepts and their applications.

– Engagement with Leaders: By engaging business and thought leaders, we inspired them to leverage the content to show the potential of Proximity for the future.

– Video Content: The use of video reels and author insights from previous keynotes and podcasts created substantial engagement. Highlighting key figures like Professor David Shrier and Keyun Ruan, and innovators like Sam Glassenberg, we showcased real-world applications and the potential to transform industries through Proximity.

– Movement Building: The campaign built a following that resonated with the Proximity vision, fostering a community around the idea of a people-friendly and environmentally friendly future. As Philip Kotler notes in the foreword to the book, “The implications of Proximity will be felt for years to come. Opportunity awaits.”

The campaign led to best-seller status, increased podcast bookings, keynote appearances, and media coverage, expanding the authors’ influence and reach. This project illustrates how strategic social media engagement can build a movement and inspire leaders to rethink their business models for a better future.