Lifeway Kefir
at Miami Swim Week
CASE STUDY
INTRODUCTION
Imagine seeing a probiotic beverage as part of the outfit at a fashion show! Lifeway Kefir made a splash at Miami Swim Week, turning heads and promoting wellness in the most stylish way possible. We worked with fashion designers to match the colors of the outfits to the Lifeway Kefir bottles’ flavors. Marketing for Wellness collaborated with Lifeway Kefir and Miami Swim Week to infuse Lifeway Kefir into the runway.
Event management goes beyond food and scheduling; it’s about authentic influencer involvement. We featured Miss World 2023 Iryna Besmertnaya, who shared how gut health promotes skin health with her followers as part of our wellness campaign for Lifeway Kefir. Iryna ditched a glass of champagne for a glass of kefir, and we brought this campaign to life on the runway.
EXECUTION
  • Day 1: Kickoff Party with influencers and models, creating trending content.
  • Days 2-3: Marketplace display with continuous influencer engagement.
  • Day 4: Runway show featuring a promotional video and gift bags for influencers.
RESULTS
  • 20+ stories in instagram, 5 posts and 5 reels from influencers like @eliyaciccolato @irena.bessmertnaya and @ksenia.kachurovskaya
  • Increased Engagement: The events fostered deep engagement with our target audience, enhancing brand loyalty.
  • Brand Visibility: Lifeway Kefir products were showcased to a wide audience, leading to increased brand recognition.
  • Positive Feedback: Influencers and models praised the products, aligning their personal brands with Lifeway Kefir’s values.
  • Video Production: We managed to produce numerous videos featuring Lifeway Kefir with models and influencers, amplifying our reach and engagement across social media platforms.
IN INFLUENCERS WE TRUST
Our firm has been at the forefront of wellness marketing since the early 2000s, enabling niche startups to launch brands swiftly. Influencer campaigns can drive up to 3-5 times higher conversion rates, with 63% of consumers trusting influencer recommendations over traditional ads. Social media is a crucial platform for these initiatives.
CONCLUSION
We successfully:
  • Increased Brand Awareness
  • Engaged with Influencers
  • Showcased Products
  • Promoted Brand Values under “Love Your Guts”