Promoting Lifeway Kefir and Farmers Cheese as Food as Medicine
CASE STUDY
Marketing For Wellness designed and launched a targeted campaign to position Lifeway Kefir within the Food as Medicine segment. We employed a multi-channel strategy focused on three key pillars:

Integration with mission-aligned partners and events, including Food as Medicine Network: Live 2025
“
Lifeway Kefir supports gut health and belongs in every daily routine.
Julianna Morse
Food is Medicine Director ,
United Way of New York City
The event confirmed strong support among dietitians and healthcare professionals, reinforced Lifeway Kefir’s fit within medically tailored meals (MTMs), and highlighted emerging reimbursement pathways. These takeaways are guiding conversations with institutional foodservice partners and informing Lifeway’s positioning within clinical and wellness-focused nutrition programs.
Featuring Lifeway Kefir at the Food as Medicine Conference provided valuable insights that are actively shaping next steps for expanding into health and wellness distribution channels.
Strategic placement in medical and wellness environments through refrigerator installs, cooking demos,
and practitioner engagement
Strategic placement in medical and wellness environments through refrigerator installs, cooking demos, and practitioner engagement
Community-based sampling
and product education

Biohacking events, Yoga and Marathons, Wellness Retreats (see if you can grab some footage from the event Day of restoration, we could insert another video and/or the video from the content creators house from November), Influencer events, Conferences and more.
Community-based sampling
and product education
Marketing For Wellness develops effective strategies and tactics to position wellness brands in the Food As Medicine Space through experiential engagement, targeted partnerships, and credibility-driven placement across health and wellness channels.

Please connect with us to elevate your brand
concierge@marketingforwellness.com
Marketing For Wellness develops effective strategies and tactics to position wellness brands in the Food As Medicine Space through experiential engagement, targeted partnerships, and credibility-driven placement across health and wellness channels.

Please connect with us to elevate your brand
concierge@marketingforwellness.com