At Farmer Food LLC, our mission is simple: create greater value for farmers, consumers, and the planet through regenerative agriculture and organic transparency. We believe food should nourish both people and the land it comes from, and we're proud to lead a movement toward a more sustainable and transparent food system.

In today’s crowded organic food market, misleading labels and greenwashing have made it difficult for consumers to know who to trust. We saw a need to:

• Restore consumer confidence in organic products.
• Improve financial returns for farmers committed to regenerative practices.
• Educate people about where their food comes from.
• Make organic food more affordable and accessible for everyone.

To meet these goals, we built our brand around Sustainable Transparency—a commitment to open, honest communication about how our food is grown, processed, and delivered.

Here’s how we approached it:

• Clear Brand Purpose: We emphasize the vital link between the planet, people, and producers—making sure every action adds value across the entire food ecosystem.
• Emotional Positioning: We centered our brand on confidence, helping consumers feel secure knowing exactly where their food comes from.
• Regenerative Narrative: We highlight the importance of land stewardship and long-term sustainability—not just short-term yield.
• Accessible Messaging: Our brand voice is energetic, hardworking, and authentic, making us approachable and credible to consumers seeking real connections with their food.

Inspired by Acutia’s mission and values, we defined a new creative direction and conducted a photo shoot to convey the high quality of Acutia’s supplements and commitment to people and the planet.

With the new brand story, we developed a new website introducing a new message “Life Is Yours, Live it Well.” The new site was redesigned to improve conversions on the site leveraging the Shopify platform while elevating UX/UI and Design experience.

Visit
www.acutia.com

Our social media storytellers created engaging content and tactics to get people to pay attention.

Just after 30 days Marketing For Wellness took over the account we delivered the following ORGANIC results for ACUTIA:

Social Media Engagement:+284%
Social Media Reach: +176%
Since the launch of targeted advertising and promoted posts, sales volume from all sources of traffic to the site has increased by +51.7%

We looked for ways to create exposure for Acutia with corporate professionals via the sponsorship of TWIN Impact 2022 and a Cell For Peace Concert tour by Ian Maksin, the world-renowned composer and cello player.