ORGANICS AOTEAROA
NEW ZealandWhen OANZ approached Marketing for Wellness, they were looking to establish solid brand awareness for the organization’s new mission. OANZ sought to aim its brand at the New Zealand general public, including local & central government, agricultural producers, and ex-patriots.
We worked with the client to develop Brand Positioning and Activation Guidelines, which contributed to their global outreach efforts.
PROCESS
Our team identified the core organizational & environmental issues and the benefits & objectives of OANZ. Then we conducted systematic research to gain a deeper understanding of consumer perceptions.
RESEARCH
By clearly laying out the main objectives of OANZ, we created a set of criteria from which the organization could evaluate all future brand positioning, value propositions, and brand promises.
RESULTS
Our team developed consumer-oriented standards that demonstrated the power of OANZ’s mission for the general public of New Zealand. We used the work to secure the support of potential partners by helping them understand the goodwill that would be gained in return for supporting OANZ.