OVERVIEW
Athletico has long been Chicagoland’s premier provider of progressive and cost-effective outpatient rehabilitation and fitness services. The company implements personalized care that emphasizes patient education and prevention of future injury.
In 2003, the company selected our team as its agency of record to create marketing strategy, develop integrated marketing solutions, and position Athletico for future growth. Our team worked with Athletico until 2008.
In 2003, the company selected our team as its agency of record to create marketing strategy, develop integrated marketing solutions, and position Athletico for future growth. Our team worked with Athletico until 2008.
IMPLEMENTATION
Strategy
• Analysis of competitive marketing communications
• Patient satisfaction research study
• Ideation workshops with Athletico staff and management
• Messaging recommendations and implementation
Branding
• Revamping brand imaging to present a progressive company attentive to patients’ needs
• On-location photo shoots that featured Athletico staff, patients and professional athletes
• Creating a Brand Style Guide
Print
• Marketing material redesign to include new brand images, messaging, services, and programs
• Brochures featuring individual services including but not limited to Women’s Health, Health and Fitness, Hand Therapy, Massage Therapy, and Performing Arts Rehabilitation
• Analysis of competitive marketing communications
• Patient satisfaction research study
• Ideation workshops with Athletico staff and management
• Messaging recommendations and implementation
Branding
• Revamping brand imaging to present a progressive company attentive to patients’ needs
• On-location photo shoots that featured Athletico staff, patients and professional athletes
• Creating a Brand Style Guide
• Marketing material redesign to include new brand images, messaging, services, and programs
• Brochures featuring individual services including but not limited to Women’s Health, Health and Fitness, Hand Therapy, Massage Therapy, and Performing Arts Rehabilitation
Implementation
Website• Online brand strategy
• User experience design
• Interactive location finder
• Clinician finder
• Patient satisfaction survey
• Affiliation program
• Body scan: interactive education tool
• SEO
Marketing
• Direct Mail Campaigns
• Email Newsletters
• Environmental Marketing and Trade Show
• Murals on display at LaSalle Bank Chicago Marathon
• Annual Accenture Chicago Triathlon and other events
• SEM
Advertising
• Online banners and print ad campaigns with Chicago Fire, Chicago White Sox, and Chicago Bears. Ads were featured in the Chicago Sun-Times, Windy City Sports, and Chicago Athlete.
• Featured coverage in local print, radio, and television stations with on-location interviews