Client Overview
Naples Bay Resort, a luxury waterfront resort in Naples, Florida, aimed to enhance its digital presence, refine its brand strategy, and boost guest engagement.
Challenge
The resort needed to develop user personas and a cohesive brand strategy, revamp its website, increase social media engagement, optimize PPC/SEO, and create compelling print collateral. Additionally, new offerings such as weddings and business meetings required dedicated campaigns.
Website Revamp
– Improved user experience through enhanced navigation and content updates.– Upgraded site technology for better performance across devices.
Email Marketing
Launched targeted campaigns for repeat guests and new offerings, driving engagement.
Social Media Management
Created daily content and managed promotional campaigns, leading to increased interaction.PPC/SEO OPTIMIZATION
Managed and optimized Google AdWords campaigns, boosting visibility and ROI.
Print Collateral, Supporting New Business Initiatives
1. Promoting Weddings and Business Meetings2. Driving dining on premises
3. Promoting Wellness Offerings
Designed print materials for new offerings, ensuring consistent and appealing brand messaging.
Results
Enhanced Website:A seamless user experience with updated content and improved features.
Increased Engagement:
Higher social media interaction and effective PPC/SEO performance.
Successful Campaigns:
New offerings like weddings and meetings gained traction and expanded the resort’s market reach.