THE COST OF LIVING CRISIS AND SUSTAINABLE CHOICES
As mentioned before, the cost of living has been a major concern for many consumers in recent years. From rising housing prices to increased expenses on essential goods, it’s no surprise that people are becoming more conscious about their spending habits. In fact, Brandwatch’s report found that 60% of consumers are willing to pay more for sustainable products and services.
This shift towards sustainability can be seen in various industries, from fashion to food. Consumers are now looking for eco-friendly options that not only benefit the planet but also their wallets in the long run. Brands that prioritize sustainability and transparency are gaining traction among consumers who want to make conscience-driven purchases.